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Travel Marketing Science
The scientific approach to travel marketing on Facebook and Instagram
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Marketing
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How using Automatic Placements can help you reach more travelers
How using Automatic Placements can help you reach more travelers
Easily deliver your ads across Facebook to connect with travelers
Adphorus
Jan 29, 2020
Aegean Airlines achieves 64% higher ROAS with Automatic Placements
Aegean Airlines achieves 64% higher ROAS with Automatic Placements
When Aegean Airlines started running Flight Ads for Retargeting on Facebook and Instagram, the team was more impressed by the performance…
Adphorus
Dec 24, 2019
Fiji Airways boosts website purchases by 68% by adopting Marvin’s multi-layer optimization
Fiji Airways boosts website purchases by 68% by adopting Marvin’s multi-layer optimization
Watch the video for the secrets behind Fiji Airways’ success on Facebook
Adphorus
Dec 11, 2019
Overcome the technical hurdles to go live with Facebook Travel Ads
Overcome the technical hurdles to go live with Facebook Travel Ads
Finding the right technical setup for your Facebook Travel Ads
Adphorus
Nov 28, 2019
Travel Marketer’s Guide to Success on Facebook
Download the Guide
Fiji Airways wins the Prime Minister’s International Business Awards
Fiji Airways wins the Prime Minister’s International Business Awards
Fiji Airways scales Flight Ads to all of their markets with Marvin’s multi-layer optimization, boosting website purchases by 68%
Adphorus
Nov 20, 2019
What success on Facebook looks like
What success on Facebook looks like
The key drivers that travel marketers should embrace to achieve success on Facebook
Adphorus
Nov 14, 2019
Introducing the Travel Marketer’s Guide to Success on Facebook
Introducing the Travel Marketer’s Guide to Success on Facebook
Learn how to adopt a full-funnel strategy to build awareness, drive consideration, and ultimately secure bookings on Facebook.
Adphorus
Oct 28, 2019
4 tips to tap into travel intent and secure bookings on Singles’ Day
4 tips to tap into travel intent and secure bookings on Singles’ Day
How travel marketers can make the most of the world’s largest shopping day
Adphorus
Oct 25, 2019
The Role Creative Testing Plays in Data-Driven Marketing
The Role Creative Testing Plays in Data-Driven Marketing
Today, the fastest growing advertisers have a test and learn approach and create 15x more creatives.
Adphorus
Oct 11, 2019
New Report: 7 Digital Advertising Trends for the Travel Industry in 2020
New Report: 7 Digital Advertising Trends for the Travel Industry in 2020
Explore new ad strategies, formats, and techniques to attract, engage, and convert travelers
Adphorus
Sep 10, 2019
TAP Air Portugal scales their Facebook revenue by 200% with Flight Ads for Travel
TAP Air Portugal scales their Facebook revenue by 200% with Flight Ads for Travel
A full-funnel always-on strategy yields outstanding results
Adphorus
Aug 26, 2019
Activate Marvin to enhance Facebook’s Campaign Budget Optimization
Activate Marvin to enhance Facebook’s Campaign Budget Optimization
Drive maximum conversions by automatically allocating your campaign budget across ad sets in real time and managing your bids with Marvin
Adphorus
Aug 6, 2019
Adphorus Creative Solutions: Convert travelers with high quality creatives on Facebook
Adphorus Creative Solutions: Convert travelers with high quality creatives on Facebook
Creative is more important than ever. Create personalized ads at scale to drive travelers from dream to destination.
Adphorus
Jul 24, 2019
GloCon: 3 days of strategizing, learning, creating, and celebrating
GloCon: 3 days of strategizing, learning, creating, and celebrating
Though it may sound cliché, at Adphorus we believe that teamwork makes the dream work. We know how to join forces to effectively bring our…
Adphorus
Jul 4, 2019
Minor Hotels scales conversions on Facebook with Bid Multipliers by Marvin
Minor Hotels scales conversions on Facebook with Bid Multipliers by Marvin
Check out the full story on how we partnered with Minor Hotels
Adphorus
Jun 26, 2019
Maximize your ROAS with Multi-layer Optimization
Maximize your ROAS with Multi-layer Optimization
Allocate your budget most effectively at a Cross-Campaign, Campaign, and Ad Set level
Adphorus
Jun 21, 2019
Introducing Bulk Campaign Management
Introducing Bulk Campaign Management
Seamlessly manage multiple campaigns, ad sets and ads
Adphorus
May 24, 2019
Recruit Marvin to Scale your Marketing on Facebook and Instagram
Recruit Marvin to Scale your Marketing on Facebook and Instagram
Make sure your marketing is truly data-driven
Adphorus
May 7, 2019
2019 Key Takeaways from F8
2019 Key Takeaways from F8
Facebook is driving interoperability across its family of apps
Adphorus
May 3, 2019
Test & Learn the Best Stories Strategy for Your Brand
Test & Learn the Best Stories Strategy for Your Brand
Figure out how to run successful travel ads
Adphorus
Apr 29, 2019
Travel Marketing Trends in the Middle East
Travel Marketing Trends in the Middle East
Sojern’s Trends in Digital Travel Marketing Event: Dubai
Adphorus
Apr 26, 2019
Introducing Stories Templates for Travel
Introducing Stories Templates for Travel
Use ready-to-use templates to deliver Stories ads across channels
Adphorus
Apr 12, 2019
NYC: The Second Stop on Our Facebook Travel Marketing Tour
NYC: The Second Stop on Our Facebook Travel Marketing Tour
2019 Facebook and Instagram trends
Adphorus
Apr 1, 2019
Travel Marketers are Going in Full Force on Facebook and Instagram
Travel Marketers are Going in Full Force on Facebook and Instagram
2019 Travel Marketing Trends Revealed
Adphorus
Mar 27, 2019
Presenting the first travel marketing roadshow for Facebook
Presenting the first travel marketing roadshow for Facebook
Trends in Digital Travel Marketing is a global thought leadership series that brings together travel marketing experts in different regions
Adphorus
Mar 18, 2019
Automate Bid Multipliers with Marvin to optimize your ad spend
Automate Bid Multipliers with Marvin to optimize your ad spend
Leave it to Marvin to determine the best-performing bid multipliers based on your objectives
Adphorus
Mar 7, 2019
Introducing Travel Stickers to customize your creatives
Introducing Travel Stickers to customize your creatives
Use our pack of 60 travel-themed stickers to deliver ads that feel more organic.
Adphorus
Mar 6, 2019
What’s on the Minds of 600+ Travel Marketers Around the World?
What’s on the Minds of 600+ Travel Marketers Around the World?
Sojern’s 2019 Report on Travel Advertising with Key Insights
Adphorus
Feb 28, 2019
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